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Legal Information

Last updated: April 24, 2025

1. Introduction

MuseumTours.art ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data and tell you about your privacy rights and how the law protects you.

2. Information We Collect

We collect several types of information from and about users of our website, including:

Personal Data

Information that identifies you personally, such as:

  • Name, email address, postal address, and phone number
  • Payment information (processed securely through our payment processors)
  • Booking details and preferences
  • Communication records when you contact us

Usage Data

Information about how you use our website and services:

  • IP address and device information
  • Browser type and operating system
  • Pages visited and time spent on pages
  • Referring websites or sources
  • Actions taken on our website

3. How We Use Your Data

We use the information we collect for various purposes, including:

  • Processing and fulfilling your tour bookings
  • Providing customer support and responding to inquiries
  • Sending transactional messages about your bookings
  • Sending marketing communications (with your consent)
  • Improving our website and services
  • Conducting research and analysis
  • Preventing fraud and ensuring security
  • Complying with legal obligations

4. Information Sharing

We may share your information with:

  • Service Providers: Third parties that help us operate our business, such as payment processors, email service providers, and analytics providers.
  • Museum Partners: To facilitate your tour bookings and provide the services you requested.
  • Legal Requirements: When required by law, court order, or governmental authority.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

We do not sell your personal information to third parties.

5. Your Rights

Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have certain rights regarding your personal data:

Right to Access

You can request a copy of the personal data we hold about you.

Right to Rectification

You can ask us to correct inaccurate or incomplete data.

Right to Erasure

You can ask us to delete your personal data in certain circumstances.

Right to Restriction

You can ask us to restrict processing of your data in certain cases.

Right to Portability

You can ask for a copy of your data in a machine-readable format.

Right to Object

You can object to the processing of your personal data.

To exercise any of these rights, please contact us using the details provided in the Contact Information section.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. These measures include encryption, access controls, and regular security assessments.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.

8. International Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA) where data protection laws may be different. When we transfer your personal data outside the EEA, we ensure a similar degree of protection by implementing appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.

9. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact our Data Protection Officer:

Email: dpo@museumtours.art
Phone: +31 20 123 4567
Address: Prinsengracht 263-267, 1016 GV Amsterdam, Netherlands

You have the right to make a complaint at any time to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens), the Dutch supervisory authority for data protection issues (www.autoriteitpersoonsgegevens.nl).

1. Acceptance of Terms

By accessing or using the MuseumTours.art website and services, you agree to be bound by these Terms of Use. If you do not agree to all of these terms, you may not access or use our services. These Terms of Use constitute a legally binding agreement between you and MuseumTours.art.

2. Service Description

MuseumTours.art provides an online platform for booking guided museum tours in the Netherlands. We act as an intermediary between customers and tour providers. While we strive to ensure accurate information about tours, museums, and availability, we cannot guarantee absolute accuracy at all times. Museum policies, opening hours, and exhibition details may change without notice.

3. User Accounts

When you create an account with us, you must provide accurate, complete, and current information. You are responsible for safeguarding your account password and for any activities that occur under your account.

You agree to notify us immediately of any unauthorized use of your account or any other breach of security. We cannot and will not be liable for any loss or damage arising from your failure to comply with these requirements.

4. Booking Conditions

By making a booking through our platform, you agree to the following conditions:

  • You must provide accurate personal and payment information.
  • You must arrive at the tour meeting point at least 15 minutes before the scheduled start time.
  • Cancellation and refund policies vary by tour and are clearly stated during the booking process.
  • We reserve the right to cancel tours due to circumstances beyond our control (e.g., museum closures, guide illness, insufficient participants). In such cases, you will be offered an alternative date or a full refund.
  • Children under 18 must be accompanied by an adult.

5. Intellectual Property

The MuseumTours.art website and its original content, features, and functionality are owned by MuseumTours.art and are protected by international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws. You may not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on our website without our prior written consent.

6. Prohibited Activities

You agree not to engage in any of the following prohibited activities:

  • Using the service for any illegal purpose or in violation of any local, state, national, or international law
  • Harassing, abusing, or harming another person
  • Impersonating another user or person
  • Using the service in a manner inconsistent with any applicable laws or regulations
  • Engaging in unauthorized framing of or linking to the website
  • Uploading or transmitting viruses, malware, or other types of malicious code
  • Interfering with, disrupting, or creating an undue burden on the website or the networks or services connected to the website
  • Attempting to bypass any measures designed to prevent or restrict access to the website

7. Limitation of Liability

To the maximum extent permitted by law, MuseumTours.art, its affiliates, and their respective officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the service; (ii) any conduct or content of any third party on the service; (iii) any content obtained from the service; and (iv) unauthorized access, use, or alteration of your transmissions or content, whether based on warranty, contract, tort (including negligence), or any other legal theory, whether or not we have been informed of the possibility of such damage.

8. Termination

We may terminate or suspend your account and bar access to the service immediately, without prior notice or liability, under our sole discretion, for any reason whatsoever and without limitation, including but not limited to a breach of the Terms. If you wish to terminate your account, you may simply discontinue using the service or contact us to request account deletion.

9. Governing Law

These Terms shall be governed and construed in accordance with the laws of the Netherlands, without regard to its conflict of law provisions. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect.

10. Changes to Terms

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material, we will provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion. By continuing to access or use our service after any revisions become effective, you agree to be bound by the revised terms.

1. Introduction

The information provided by MuseumTours.art on our website is for general informational purposes only. All information on the site is provided in good faith, however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the website.

2. Information Accuracy

MuseumTours.art strives to provide accurate and up-to-date information about museums, exhibitions, tour availability, and pricing. However, museums may change their opening hours, exhibition schedules, or admission policies without notice. We cannot guarantee that all information on our website is current at all times. We recommend verifying critical information directly with the museums before planning your visit.

Our website may contain links to third-party websites or services that are not owned or controlled by MuseumTours.art. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. You further acknowledge and agree that MuseumTours.art shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods, or services available on or through any such websites or services.

4. Service Changes

MuseumTours.art reserves the right to modify, suspend, or discontinue, temporarily or permanently, the website or any service to which it connects, with or without notice and without liability to you. We may update the content on this website from time to time, but its content is not necessarily complete or up-to-date. Any of the material on the website may be out of date at any given time, and we are under no obligation to update such material.

5. No Warranty

The website and its content are provided on an "as is" and "as available" basis. MuseumTours.art makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, MuseumTours.art does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.

Important Notice

We do not guarantee that:

  • The website will be secure or free from bugs or viruses
  • The website will be available at all times or at any specific time
  • The information on the website is complete, true, accurate, or non-misleading

6. Liability Limitations

In no event shall MuseumTours.art, nor any of its officers, directors, and employees, be liable for anything arising out of or in any way connected with your use of this website, whether such liability is under contract, tort, or otherwise. MuseumTours.art, including its officers, directors, and employees, shall not be liable for any indirect, consequential, or special liability arising out of or in any way related to your use of this website.

7. Indemnification

You hereby indemnify to the fullest extent MuseumTours.art from and against any and all liabilities, costs, demands, causes of action, damages, and expenses (including reasonable attorney's fees) arising out of or in any way related to your breach of any of the provisions of this Disclaimer.

8. Force Majeure

MuseumTours.art shall not be liable for any delays, failure in performance, or interruption of service which result directly or indirectly from any cause or condition beyond our reasonable control, including but not limited to: any delay or failure due to acts of God, acts of civil or military authorities, acts of terrorists, civil disturbances, war, strikes or other labor disputes, fires, interruptions in telecommunications or Internet services or network provider services, failure of equipment and/or software, pandemics, or other catastrophes.

9. Changes to Disclaimer

MuseumTours.art reserves the right to make changes and updates to this Disclaimer at any time without prior notice. By continuing to access or use our website after those revisions become effective, you agree to be bound by the revised Disclaimer. If you do not agree to the new Disclaimer, please stop using the website.

1. Introduction

This Advertising Policy explains how MuseumTours.art uses advertising technologies, including Google Ads, to promote our services and provide you with relevant information about museum tours. We are committed to responsible and transparent advertising practices that respect your privacy while delivering content that may be of interest to you.

MuseumTours.art uses Google Ads to promote our services. We comply with all Google Ads policies, including those related to prohibited content, prohibited practices, restricted content, and editorial and technical requirements. Our advertisements are designed to be accurate, transparent, and relevant to users interested in museum tours in the Netherlands.

Google Ads Compliance Measures

  • We do not advertise prohibited content such as counterfeit goods, dangerous products, or inappropriate content
  • We avoid misrepresentation, unauthorized data collection, and other prohibited practices
  • We follow all restrictions related to adult content, alcohol, copyrights, gambling, healthcare, political content, and financial services
  • Our ads meet all editorial and technical requirements, including proper grammar, accurate landing pages, and appropriate ad formats

3. Personalized Advertising

We use personalized advertising to show you more relevant ads based on your interests, previous interactions with our website, and other factors. This is accomplished through the use of cookies and similar technologies that collect information about your browsing behavior. Personalized advertising helps us reach potential customers who may be interested in our museum tours and provides you with information about services that match your interests.

4. Remarketing Practices

MuseumTours.art uses remarketing technologies, including Google Ads remarketing, to show ads to people who have previously visited our website. This means that after visiting our site, you may see our ads when browsing other websites that are part of the Google Display Network or when using Google Search. We use remarketing to remind you of our services and special offers that may interest you based on the pages you visited on our website.

5. Conversion Tracking

We use conversion tracking technologies, including Google Ads conversion tracking, to measure the effectiveness of our advertising campaigns. Conversion tracking allows us to understand which ads lead to valuable customer actions, such as tour bookings, newsletter sign-ups, or contact form submissions. This information helps us optimize our advertising to provide better value to both our business and our customers.

6. Advertising Partners

In addition to Google Ads, we work with the following advertising partners to promote our services:

Partner Purpose Privacy Policy
Facebook Ads Social media advertising and remarketing View Policy
Instagram Ads Visual platform advertising View Policy
TripAdvisor Travel platform advertising View Policy

Each of these partners has their own privacy and advertising policies. We encourage you to review these policies to understand how your information is used for advertising purposes.

7. Ad Content Guidelines

All advertising content created by MuseumTours.art adheres to the following guidelines:

  • Accuracy: All information in our ads, including tour descriptions, prices, and special offers, is accurate and up-to-date.
  • Transparency: We clearly identify promotional content and avoid misleading claims or imagery.
  • Relevance: Our ads are targeted to users who have expressed interest in museum tours or related cultural activities.
  • Respectfulness: We create content that respects the dignity and privacy of all individuals and avoids offensive or inappropriate material.
  • Compliance: Our ads comply with all applicable laws and regulations, including those related to tourism, advertising, and data protection.

8. Opt-Out Options

You have several options to opt out of personalized advertising:

Google Ads Settings

You can opt out of personalized Google advertising by visiting the Google Ads Settings page.

Network Advertising Initiative

You can opt out of interest-based advertising from multiple networks by using the NAI Opt-Out Tool.

Digital Advertising Alliance

You can opt out of personalized advertising from DAA participating companies through the DAA Consumer Choice Page.

Browser Settings

Most browsers allow you to refuse cookies or delete them. Please refer to your browser's help section for instructions on managing cookies.

Please note that opting out of personalized advertising does not mean you will no longer see ads. Instead, the ads you see may be less relevant to your interests.

9. Changes to This Policy

We may update our Advertising Policy from time to time. We will notify you of any changes by posting the new Advertising Policy on this page and updating the "Last Updated" date. We encourage you to review this Advertising Policy periodically for any changes.